A long-time favourite for skiers from all over the world, France has been attracting millions of visitors since the 1924 Winter Olympics in Chamonix Mont-Blanc. Changing times, climates and customer demographics mean that whilst the ski resorts of France are still attracting skiers from all over, they are having to adapt and evolve to keep up with new demands. In their report, French real estate agent Cimalpes have outlined how even the largest and most popular resorts are changing their long-used ways and making a move into the future.
Ski homes are primarily aspirational purchases, and the key to their success is that they are purchased at the correct market value, and that the property is highly rentable as around 80% of buyers look to rent out their property.
Within each top ski resort in France, there are opportunities to purchase homes in small resorts neighbouring the more famous ski areas enabling you to access the areas at a fraction of the price. For example, Le Praz and Moriond for Courchevel, St Gervais and Combloux for Megève, Vallorcine and Les Houches for Chamonix and Le Fornet and Tignes les Brevieres for Val d’Isère.
Despite erratic winters and the threat of Brexit, the draw of the mountains is stronger than ever. Recognising the need for change, ski resorts all over the Alps are evolving and adapting to meet the demands of today’s buyers. Huge investments are being made in snow-making to ensure skiing is always possible despite possible lack of snow-fall, and resorts are recognising the importance of investment in non-skiing activities as well as establishing a steady summer season so that peak visitor times are no longer limited to the winter months.
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